Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

American Eagle’s CMO on Why Doing ‘Nothing’ Was the Boldest Move

More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief marketing officer (CMO) Craig Brommers […]More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief

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Human Storytellers Still Have an Edge in the AI Age

This post was created in partnership with Typeface Artificial intelligence is now cracking marketing’s oldest code, delivering the right message to the right person at the right time. This leap […]This post was created in partnership with Typeface Artificial intelligence is now cracking marketing’s oldest code, delivering the right message to the right person at

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El impacto de la deuda pública estatal en los resultados electorales de los gobernadores en Brasil (1998-2022)

Este artículo investiga el impacto electoral de la deuda pública, centrándose en la relación entre las políticas fiscales y el desempeño electoral de los gobernadores en Brasil. A partir de dos estudios empíricos sobre los estados brasileños, argumentamos que la deuda puede tener dos efectos políticos distintos, dependiendo del momento en que ocurre. En un

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Scalable physical activity intervention for youth with disability: Burn 2 Learn adapted cluster randomized controlled trial

Youth with disability are less physically active and more likely to have chronic health conditions than their peers without disability. The aim of our study was to assess the effectiveness of a scalable school… ​Youth with disability are less physically active and more likely to have chronic health conditions than their peers without disability. The

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Inside the Retail Media Playbook to Win the Future

This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That’s table stakes now, as the conversation has evolved to full-funnel and omnichannel […]This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That’s table stakes now, as the conversation has

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Retail Media’s Shift From Silos to Synergy

This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are under increased pressure to deliver […]This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are

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The Blue Square Returns in $10M Campaign to Combat Rising Jewish Hate

The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate.The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate. Read More

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What Brands Can Do to Take Product Placement to the Next Level

This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are taking product placement to the next level by authentically […]This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are taking product placement to

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