OpenAI’s recent ads for ChatGPT were everywhere—NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage hailed the AI company’s biggest marketing push yet as a new chapter of AI brand […]OpenAI’s recent ads for ChatGPT were everywhere—NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage hailed the AI company’s biggest marketing push yet as a […]
OpenAI Just Flunked Marketing 101 Read More »
A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform. Read More
The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo Read More »
Zeta Global is betting big that the company’s new AI interface Athena will juice revenue from clients.Zeta Global is betting big that the company’s new AI interface Athena will juice revenue from clients. Read More
Zeta Global’s Plan to Quadruple Client Revenue With New AI Release Read More »
Aerie pledges against the use of generative AI to represent people in its advertisingAerie pledges against the use of generative AI to represent people in its advertising Read More
Aerie Rejects AI in Ads, Vowing to Stay ‘100% Real’ Read More »
On marketing fundamentals, measurement, and his new book Click Here.On marketing fundamentals, measurement, and his new book Click Here. Read More
The Art and Science of Digital Marketing: Insights from Alex Schultz, CMO of Meta Read More »
Considering the ethical, social, and creative consequences of an increasingly AI-driven world.Considering the ethical, social, and creative consequences of an increasingly AI-driven world. Read More
TechMagic: OpenAI’s Sora, Deepfakes, Meta Ray-Bans, AI Startup Boom, and the End of AOL Read More »
The exec recently served as senior vice president of global media revenue and growth at Roku.The exec recently served as senior vice president of global media revenue and growth at Roku. Read More
Paramount Snags Roku Ad Sales Leader Jay Askinasi as CRO Read More »
MSNBC saw double-digit gains during the primetime demo.MSNBC saw double-digit gains during the primetime demo. Read More
Week of Sept. 29 Cable News Ratings: Cable Nets See Gains in Total Viewers Read More »
Apple has introduced a new feature on its Apple Watch that alerts users to potential high blood pApple has introduced a new feature on its Apple Watch that alerts users to potential high blood p Read More
AI uncovers notification for new blood pressure feature in Apple Watch Read More »
Pulkovo airport, the primary international gateway for St. Petersburg, reported that its officialPulkovo airport, the primary international gateway for St. Petersburg, reported that its official Read More
Russian airport hacked as St. Petersburg website reports cyberattack Read More »
