Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

How Top Brands Are Driving Growth With Unified Commerce

This post was created in partnership with Shopify Key takeaways: As ecommerce and physical retail converge, the path a customer takes from discovery to purchase has become a complex web […]This post was created in partnership with Shopify Key takeaways: As ecommerce and physical retail converge, the path a customer takes from discovery to purchase

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Beyond Efficiency: How AI is Rewriting the Rules of Brand Strategy

This post was created in partnership with Kantar Key takeaways As AI models grow more capable—and data volumes surge—marketers are under mounting pressure to turn raw signals into actionable insights […]This post was created in partnership with Kantar Key takeaways As AI models grow more capable—and data volumes surge—marketers are under mounting pressure to turn

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Corporate Pressure Killed Lululemon’s Creative Soul

​​Last week, Lululemon founder Chip Wilson took out a full-page ad in The Wall Street Journal and let rip. His critique cut through the familiar boardroom haze, painting his former […]​​Last week, Lululemon founder Chip Wilson took out a full-page ad in The Wall Street Journal and let rip. His critique cut through the familiar

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La gobernanza global a 80 años de la ONU

Nuevo número de Foreign Affairs Latinoamérica Jordi Bacaria Colom Octubre 2025 El 24 de octubre de 2025, se cumplen 80 años de la fundación de la Organización de las Naciones Unidas (ONU). Se conformó 4 meses después de la finalización de la Conferencia de San Francisco, en la que se reunieron representantes de cincuenta países

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Mapeo de la producción científica sobre la Comunicación en Salud en Colombia

Introducción: la comunicación es clave en la promoción de la salud, la equidad en el acceso a la información, la calidad de los servicios y la toma de decisiones informadas. Objetivo: analizar la producción científica sobre Comunicación en Salud en Colombia. Método: Se utilizó un enfoque mixto, combinando PRISMA-Scr y técnicas bibliométricas. la búsqueda se

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New PubMatic-MNTN Deal Gives Small Advertisers Access to Big Streaming Platforms

Early testing saw streaming services’ revenues grow by double digits as smaller, performance-driven advertisers bought ads.Early testing saw streaming services’ revenues grow by double digits as smaller, performance-driven advertisers bought ads. Read More

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