The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. Google shared a tad more about its post-cookie plans. And bad actors using techniques like ID bridging were shown the light. But it’s not all upside. This year also brought…The adtech industry made strides in 2024. Companies beyond the sell-side, like Coca-Cola, got excited about curation. M&A started to get a bit more strategic. Google shared a tad more about its post-cookie plans. And bad actors using techniques like ID bridging were shown the light. But it’s not all upside. This year also brought… Read More
