Ciencias de la comunicación

Here’s the Third Quarter 2024 Cable News Report

Below are the cable news ratings for the third quarter of 2024. The period from July to the end of September was busy for news. Calls for President Joe Biden to step down as the Democratic nominee grew louder after his disastrous performance during CNN’s presidential debate between him and former President Donald Trump. Plus,…Below […]

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Here Are the Cable News Ratings for September 2024

From a weather perspective, September is the transition from summer to autumn/fall. For many, this period of the calendar is the sweet spot weather-wise as the blistering temps of the summer have gone and given way to milder, more enjoyable temperatures, with the surrounding vegetation still looking as lush as ever. The days are getting…From

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Perplexity Is Referring Modest Traffic to Publishers, Even to Those Who Try Blocking It

Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals, despite having previously blocked Perplexity’s bots from crawling their content. Forbes, the news site benefitting from Perplexity’s referral traffic the most, per Similarweb data,…Publishers

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Revolving Door Roster Updates: Betty, Dentsu, Sid Lee & More

AF&G AFG& (Avrett Free Ginsberg) has promoted two leaders from within its ranks. Dawn Terrazas assumes the role of president of North America and LATAM and Amy Adams assumes the role of president Europe and Asia-Pacific. Both will continue to report directly to Frank Ginsberg, founder and CEO. Allen & Gerritsen Jeff Marois is joining…AF&G

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It’s All ‘Smiles’ Following Gut New York’s First Campaign for Heinz

Gut New York’s first campaign for Heinz was a messy one–in a good way. Kraft Heinz in-house agency The Kitchen also provided support for “Heinz Smiles,” consisting of three ads in which fans of Heinz Tomato Ketchup smear the product all over their faces with huge smiles to show just how much they love the…Gut

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Honda’s Reverse Poem About Failure Is an Ode to F1 Legends

Honda literally flips the script on a poem about failure in an emotional brand campaign about Formula 1 drivers that includes a partnership with Netflix. “Unstoppable Dreams,” created by independent agency RPA, is narrated by actor and professional wrestler John Cena, a longtime partner of the brand. It shows footage of Ayrton Senna – who…Honda

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Toyota Is the Latest Brand To U-Turn on DEI Initiatives

Toyota is the latest major brand to pump the brakes on its diversity, equity, and inclusion (DEI) efforts. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding “a highly politicized discussion” on its DEI commitments. The communication said Toyota would refocus…Toyota

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