Ciencias de la comunicación

Este trabajo contribuye a la conceptualización de la alfabetización turística desde los planteamientos de la alfabetización mediática. En este caso, mediante entrevistas estructuradas hechas a Organizaciones Gestoras de Destinos (OGDs) de Algarve, Portugal, se indaga en los roles y percepciones de los mediadores turísticos en cuanto a su relación con los medios y en su […]

Andretti and Marcus Ericsson drive Allegra into Indianapolis 500 as the 2022 winner and his team join the allergy brand for an interactive campaign.Andretti and Marcus Ericsson drive Allegra into Indianapolis 500 as the 2022 winner and his team join the allergy brand for an interactive campaign. Read More

American Express Member Week featured partnerships with restaurants as well as other perks for cardholders.American Express Member Week featured partnerships with restaurants as well as other perks for cardholders. Read More

WPP has appointed Marie-Claire Barker as global chief people officer, ADWEEK has learned. Barker, who assumes the role at the beginning of June, succeeds Lindsay Pattison, who announced in February […]WPP has appointed Marie-Claire Barker as global chief people officer, ADWEEK has learned. Barker, who assumes the role at the beginning of June, succeeds Lindsay