Ciencias de la comunicación

Sports Marketing Is About Memorable Moments, Not Brand Awareness

This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but […]

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Rethinking Audience Strategy for an Unpredictable Consumer

This post was created in partnership with GroundTruth  Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with […]This post was created in partnership with GroundTruth  Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House

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When Past Purchases Aren’t Enough Anymore

This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK […]This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a

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The Campaign That Listened Before It Launched

This post was created in partnership with Collectively  The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail weeks. The […]This post was created in partnership with Collectively  The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled

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Venezuelan Election Operation Among ‘Good’ Grand Prix Winners on Cannes Lions 2026 Day 5

Cannes Lions announces the winners across its awards for good track, including Glass, Sustainable Development Goals and Grand Prix For Good.Cannes Lions announces the winners across its awards for good track, including Glass, Sustainable Development Goals and Grand Prix For Good. Read More

Venezuelan Election Operation Among ‘Good’ Grand Prix Winners on Cannes Lions 2026 Day 5 Read More »

Suncorp’s Climate-Proofing Platform for Homes Wins Cannes Lions Titanium Grand Prix

Suncorp’s digital platform helping homeowners climate-proof their properties won the Dan Wieden Titanium Grand Prix at Cannes Lions.Suncorp’s digital platform helping homeowners climate-proof their properties won the Dan Wieden Titanium Grand Prix at Cannes Lions. Read More

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