Ciencias de la comunicación

Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournamentSecond-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament Read More

Tubi’s World Cup streaming resulted in two of the highest traffic days in its historyTubi’s World Cup streaming resulted in two of the highest traffic days in its history Read More

Paramount and Warner Bros. Discovery’s merger is facing headwinds amid an antitrust trial.Paramount and Warner Bros. Discovery’s merger is facing headwinds amid an antitrust trial. Read More

Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content. Read More

Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week–and cloud is emerging as the industry’s answer to its own AI spending problem.Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week–and cloud is emerging as the industry’s answer to its own AI spending problem. Read More

New ad formats like branded content and streaming try to make the case for more money.New ad formats like branded content and streaming try to make the case for more money. Read More

Six months into its 3-year turnaround plan, WPP’s revenue beat analysts’ estimates.Six months into its 3-year turnaround plan, WPP’s revenue beat analysts’ estimates. Read More

Despite continued falling revenue, S4’s stock popped 26% after reporting H1 earningsDespite continued falling revenue, S4’s stock popped 26% after reporting H1 earnings Read More

As ad dollars and capital pour in, top creators are building diversified businesses that increasingly resemble old-media empires.As ad dollars and capital pour in, top creators are building diversified businesses that increasingly resemble old-media empires. Read More

Spider-Man: Brand New Day’s record-breaking box office came after superpowered social marketing.Spider-Man: Brand New Day’s record-breaking box office came after superpowered social marketing. Read More