Journal of Marketing, Volume 90, Issue 4, Page 145-164, July 2026.
A firm’s innovation activity is often judged by the number and type of new products it launches, but when these products are introduced may be equally important, especially before going public. This research investigates how the temporal pattern of new …Journal of Marketing, Volume 90, Issue 4, Page 145-164, July 2026. <br/>A firm’s innovation activity is often judged by the number and type of new products it launches, but when these products are introduced may be equally important, especially before going public. This research investigates how the temporal pattern of new … Read More