Journal of Marketing, Volume 90, Issue 4, Page 122-144, July 2026.
Contextual advertising involves matching features of ads to features of the media context where they appear. The authors propose AdGazer, a new machine learning procedure to support contextual advertising. It comprises a theoretical framework organizing …Journal of Marketing, Volume 90, Issue 4, Page 122-144, July 2026. <br/>Contextual advertising involves matching features of ads to features of the media context where they appear. The authors propose AdGazer, a new machine learning procedure to support contextual advertising. It comprises a theoretical framework organizing … Read More