Journal of Marketing, Volume 90, Issue 4, Page 97-121, July 2026.
Despite being preventable and curable, cervical cancer claimed 350,000 lives globally in 2024 due to the low adoption of cervical cancer screening (CCS). An analysis of the institutional context in India revealed a lack of awareness and disempowering …Journal of Marketing, Volume 90, Issue 4, Page 97-121, July 2026. <br/>Despite being preventable and curable, cervical cancer claimed 350,000 lives globally in 2024 due to the low adoption of cervical cancer screening (CCS). An analysis of the institutional context in India revealed a lack of awareness and disempowering … Read More