Journal of Marketing, Volume 90, Issue 5, Page 16-34, September 2026.
The global food system has a large impact on the environment. By converting household grocery purchases into environmental cost factors like greenhouse gas (GHG) emissions and land use, this study examines the sustainability of food purchases over a ten-…Journal of Marketing, Volume 90, Issue 5, Page 16-34, September 2026. <br/>The global food system has a large impact on the environment. By converting household grocery purchases into environmental cost factors like greenhouse gas (GHG) emissions and land use, this study examines the sustainability of food purchases over a ten-… Read More