DICE: Advancing Social Media Research Through Digital In-Context Experiments

Journal of Marketing, Volume 90, Issue 5, Page 149-166, September 2026.
This article introduces Digital In-Context Experiments (DICE), an experimental paradigm that enables researchers to study entire social media feeds while tracking users’ granular behavioral data at the post level. Current research paradigms (vignette-…Journal of Marketing, Volume 90, Issue 5, Page 149-166, September 2026. <br/>This article introduces Digital In-Context Experiments (DICE), an experimental paradigm that enables researchers to study entire social media feeds while tracking users’ granular behavioral data at the post level. Current research paradigms (vignette-… Read More