The price of some of PepsiCo’s best-known products will change again in the United States. The company is preparing new adjustments for certain food and beverage categories after lowering the cost of several products earlier this year. The changes will affect some of its potato chip, snack, dip, and soda brands. Here’s everything we know about it.
Which PepsiCo products will see price increases?
Consumers could see higher prices on some of the larger packages of potato chips that PepsiCo sells in supermarkets and stores. The products expected to be affected include family-size bags of Doritos and Ruffles, as well as some varieties of SunChips.
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The adjustment also includes certain sodas from the company. While some products are still awaiting the increase, certain dips have already seen price changes. These include large and extra-large Tostitos dip containers, as well as canned Fritos dips. At some stores, an extra-large Tostitos dip increased from $3.80 to $4, while an extra-extra-large size rose from $4.95 to $5.50. Canned Fritos dips, meanwhile, increased from $3.30 to $3.75.
When will PepsiCo raise its prices?
The new prices for certain products are expected to take effect toward the end of 2026 or during the first few months of 2027. The company has linked the potato chip price adjustment to rising costs and inflation.
The timing of these changes is notable because PepsiCo had lowered prices just a few months earlier. During the first part of 2026, the company cut prices by as much as 15% on some larger bags of snacks as part of an effort to win back consumers following several previous price increases.
How much will PepsiCo potato chips cost?
PepsiCo reportedly notified some retailers about the planned changes, although there is still no specific new retail price for each affected product.
The company has said that price increases for some potato chips will fall within the low-to-mid single-digit range. This means the increase will vary by product and will not necessarily be the same across all sizes and varieties.
Why is PepsiCo raising its prices?
PepsiCo has explained that the planned adjustments for certain potato chips are intended to keep pace with inflation. The company is also facing higher costs for various inputs during the second half of 2026.
Rising raw material costs are part of a broader challenge facing the food and beverage industry. Those expenses are compounded by higher packaging, transportation, and logistics costs, which can directly affect the final price of products sold in supermarkets and stores.
PepsiCo also cited difficulties in regaining momentum in its North American food business. During the second quarter of 2026, sales in that division fell 2%. The company also said higher gas prices hurt consumer demand more than expected.
What products does PepsiCo sell?
PepsiCo has a broad portfolio of food, snack, and beverage brands sold across different markets. Its major brands include:
- Lay’s
- Doritos
- Ruffles
- Cheetos
- Fritos
- Tostitos
- SunChips
- Pepsi
- Pepsi Zero Sugar
- Diet Pepsi
- Mountain Dew
- Diet Mountain Dew
- Gatorade
- Gatorade Zero
- Aquafina
- bubly
- Quaker
- Cap’n Crunch
- Smartfood
- Stacy’s
- PopCorners
- Siete
- Sabra
- Propel
- Pure Leaf
- Lipton
- Rockstar
- SodaStream
- poppi
- Miss Vickie’s
- Funyuns
History of PepsiCo
PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay, bringing together two businesses focused on beverages and food under one company. Since then, the company has steadily expanded its presence through the development, acquisition, and expansion of different brands.
Over the decades, its portfolio grew beyond Pepsi and Frito-Lay snacks. The company added new categories and brands, eventually building an international operation with a presence in more than 200 countries and territories.
Today, PepsiCo has hundreds of brands and sells food and beverage products worldwide. Its portfolio includes brands such as Lay’s, Doritos, Cheetos, Ruffles, Tostitos, Pepsi, Gatorade, Mountain Dew, and Quaker, along with numerous regional and international brands.
The company’s expansion has also brought it into categories such as bottled water, energy drinks, carbonated beverages, prepared foods, cereals, and various types of snacks. This diversification has made PepsiCo one of the world’s major companies in the food and beverage industry.
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PepsiCo is preparing new price adjustments for certain food and beverage categories after lowering prices earlier this year Read More