Attention, chip lovers! Lay’s is getting ready for the holiday season with a new line of snacks inspired by festive flavors. Introducing Holi-LAY’S, a limited-edition collection featuring five flavors that you can find in supermarket aisles across the United States. Here’s everything you need to know.
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What’s Included in the Holi-LAY’S Lineup?
Here are the new flavors you can look forward to:
- Lay’s Cheddar Scalloped-Style Potatoes: Inspired by cheesy scalloped potatoes, these crispy chips are made for savoring.
- Lay’s Roasted Holiday Turkey: Features the flavor of roasted turkey and gravy.
- Lay’s Maple Bacon: Combines the sweet taste of maple with the smoky flavor of bacon.
- Lay’s Wavy Milk Chocolate: Coated in milk chocolate for a sweet-and-salty combination.
- Lay’s Wavy Dubai-Style Dark Chocolate: Combines dark chocolate and pistachios with Lay’s signature flavor.
When Will Holi-LAY’S Chips Be Available?
The limited-edition lineup will roll out to stores across the United States in stages:
- Lay’s Cheddar Scalloped-Style Potatoes and Lay’s Roasted Holiday Turkey: Available now! Head to your nearest store to grab yours.
- Lay’s Maple Bacon: November 8.
- Lay’s Wavy Milk Chocolate and Lay’s Wavy Dubai-Style Dark Chocolate: December 1.
What brands does Frito-Lay own?
Frito-Lay, headquartered in Plano, Texas, is a subsidiary of PepsiCo Americas Foods and is one of the leading snack producers and distributors in the United States.
Its portfolio includes the following brands:
- Lay’s
- Ruffles
- Doritos
- Tostitos
- Fritos
- Cheetos
- Sunchips
How many types of Lay’s are there?
Some of the main products include:
- Lay’s Core
- Lay’s Gourmet
- Lay’s Baked
- Lay’s Mediterranean
- Lay’s Snacks
History of Lay’s
In 1853, a curious culinary accident marked the birth of one of the world’s most popular snacks: potato chips. George Crum, an American chef, unexpectedly created this new treat when a customer at his restaurant complained that the potatoes he had ordered were sliced too thick. In response, Crum decided to cut the potatoes extremely thin and fry them until they were crispy—so much so that they couldn’t be eaten with a fork. To his surprise, the customer was delighted, and that improvised experiment became an instant success, earning a permanent spot on the menu.
Decades later, in 1932, Herman Lay recognized the potential of the growing snack market and founded HW Lay & Company in Nashville, Tennessee. Within just five years, his company had 25 employees, marking the beginning of unstoppable growth. Lay began producing and distributing potato chips on a large scale, establishing his brand throughout the southern United States.
In 1942, HW Lay & Company began the continuous manufacturing of Lay’s potato chips, allowing the product to reach a wider audience. Its success was so significant that in 1961, the company merged with The Frito Company, creating Frito-Lay, Inc., which would become the largest snack company in the world. Just four years later, in 1965, Frito-Lay merged with Pepsi-Cola, forming a global food and beverage powerhouse.
From a simple kitchen mistake to a global empire, the story of potato chips is a clear example of how innovation, business vision, and a bit of luck can transform the food industry.
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Holi-LAY’S is a limited-edition collection featuring five flavors that you can find in supermarket aisles across the United States Read More