Chrissy Teigen knows better than most the power of an unfiltered connection with fans. Speaking at ADWEEK’s Brandweek event in Phoenix, Ariz. on Wednesday, Teigen shares how she thinks about the content production for her pet food and merchandise brand, Kismet, launched in May with husband John Legend. While her team has previously spent up…Chrissy […]
Chrissy Teigen Shares the Power of Unfiltered, Authentic Brands Read More »
In 2022, 71% of U.S. Latinx between the ages of 12 and 34 said they felt like brands treated them as an afterthought. Today, the sentiment is even more pronounced: 76% feel this way. It’s an odd situation, given the demographic’s growing influence on culture and the economy. The University of Georgia’s Selig Center for…In
Why Brands Can No Longer Afford to Ignore Latinx in America Read More »
Lauren “Lo” Bosworth might have become a household name thanks to appearing on reality TV shows The Hills and Laguna Beach, but her decision to found wellness brand Love Wellness in 2016 stems from wanting to prove that she was more than a TV star. “Growing up in the entertainment industry can create a lot…Lauren
Lo Bosworth’s Reality TV Trauma Sparked Her Entrepreneurial Journey Read More »
The Today couch will look a little different in 2025. Hoda Kotb revealed on air Thursday morning that she’ll be leaving NBC News’ flagship morning show early next year. “I have some news,” Kotb–who recently celebrated her 60th birthday and her 26th anniversary at NBC–told the Today crew at the top her announcement. “This is…The
Watch Hoda Kotb Announce Her Today Departure Read More »
Joaquin Duro has been named executive vice president of sports for NBCUniversal Telemundo Enterprises. Duro takes over for Eli Velazquez, who is leaving the company at the end of the month. Duro will lead Telemundo Deportes, the network’s sports division, with oversight of sports production, programming, acquisitions, operations, and multiplatform content. He is also responsible…Joaquin
NBCUniversal Telemundo Names Joaquin Duro to Lead Sports Division Read More »
After several years of declining relevance, Chili’s is baby back. The brand, in partnership with its creative agency Mischief, used social listening and price-sensitive messaging to reverse a pandemic-induced slide in relevancy, chief marketing officer George Felix told a crowd of marketers Wednesday at ADWEEK’s Brandweek event in Phoenix, Ariz. “So much of Chili’s popularity…After
Here’s the Marketing Playbook That Put Chili’s Baby Back on the Map Read More »
Food is a key part of any game day party, but Matthew McConaughey has a theory about just how deep that connection goes in an ad kicking off Uber Eats’ NFL campaign. The commercial, created by agency Special U.S. and debuting during Thursday Night Football tonight, shows McConaughey with a football in hand sharing a…Food
Matthew McConaughey Spouts a Conspiracy Theory in Uber Eats’ NFL Ad Read More »
Se presenta un estudio exhaustivo sobre la utilización de Instagram por parte del periodismode verificación (fact-checking) a nivel global. En concreto, se analiza el uso de los formatos que permiteesta plataforma (fotografía, álbum y vídeo) y su efecto en dos indicadores clave del engagement: likes ycomentarios. Se analizaron mediante estadística descriptiva e inferencial todas las
A pesar de los intentos previos de analizar y combatir la desinformación, siguen resultando escasas las iniciativas capaces de medir el fenómeno de manera amplia y sistemática. Una de las aproximaciones más productivas se ha basado en el estudio de los desmentidos realizados por agencias de verificación. Centrados en el caso español, se ha utilizado
Pandemia, polarización y odio: características de la desinformación en España Read More »
Los jóvenes de entre 16 y 24 años, popularmente conocidos como Generación Z, posmilénica o centurial, son la primera generación en disponer de un acceso fácil y frecuente a internet desde una edad temprana, por lo que está expuesta, como ninguna otra generación con anterioridad, a una presencia constante de la tecnología y de los
La Generación Z frente a la desinformación: percepciones y prácticas en la era digital Read More »
