Ciencias de la comunicación

Unified retail media platform Zitcha is coming to the U.S. The company announced a $10 million Series A funding round, led by investment firm VMG Partners, to ramp up operations in North America. Zitcha is based in Windsor, Australia, and Australian venture capital outfit OIF Ventures, which raised the company’s seed funding round in 2022,…Unified

Levi’s iconic “Launderette” ad has had an Americana makeover with help from Beyonce. The Cowboy Carter singer takes a starring role in the brand’s reprise of its 1985 ad from London agency BBH. Set to the sound of “I Heard it Through the Grapevine” by Marvin Gaye, the original spot showed model Nick Kamen strip…Levi’s

Alex Morgan doesn’t need to attach her brand to anything, making her endorsement and investment all the more valuable. Morgan played her final professional soccer match on Sept. 8 after scoring 125 international goals, winning two World Cups, an Olympic gold medal, and club championships in three different leagues on two continents. Her career included…Alex

Cloudflare, Inc., the connectivity cloud company, announced the launch of AI Audit, a suite of toCloudflare, Inc., the connectivity cloud company, announced the launch of AI Audit, a suite of to Read More

Top of the Ticker: Andrea Mitchell said and emotional goodbye–and happy hello–to her longtime producer Michelle Perry on Friday. The Andrea Mitchell Reports host revealed that Perry has been promoted to a larger role at NBC News and its multiple networks. “She’s become one of the most beloved and respected colleagues in our Washington bureau,…Top

There was a calm before the storm inside of Fox Weather HQ early Thursday evening. Hours before Hurricane Helene made landfall in Florida as a Category 4 storm, the network’s team diligently prepared for the hours of coverage to come. In a series of photos taken around 5 p.m. ET and shared with TVNewser, hurricane…There

There are a number of varying paths to the Oval Office for Vice President Kamala Harris and former President Donald Trump this November. But almost all of those paths require winning over a part of the American population whose voices are too often ignored: Black women. That’s the takeaway from a new MSNBC primetime special…There

The Change Climate Project, formerly known as Climate Neutral Certified, wants brands to think beyond net zero. The nonprofit was founded in 2019 to create a more reliable, climate-focused certification that would allow environmentally conscious consumers to put their dollars toward brands that have made a commitment to reduce and offset their carbon emissions. Now,…The

The leaves are changing, and so are agencies’ rosters. Fall brings a new wave of promotions, new hires, and appointments to agencies, platforms and organizations in the industry. 180 Global 180 Global, the Omnicom-owned creative boutique with offices in L.A., New York, and Amsterdam, has announced that Sander Volten, its chief executive officer, will be…The