Ciencias de la comunicación

If at first, you don’t succeed, try, try again: Satellite television giant DirecTV is on the verge of acquiring its biggest rival, Dish, with a deal possible as soon as Monday, The Wall Street Journal reports. Dish’s Sling TV streaming platform would also be part of the deal. According to the Journal, the potential merger…If […]

Scripps News announced Friday that it plans to exit the 24/7 national news programming space. The outlet’s coverage will live on streaming and digital platforms with a Washington, D.C. based team providing national and international coverage for Scripps’ local stations. The changes will take effect after November 15, and will be accompanied by the loss…Scripps

Women are the future of sports because women are shaping the future of sports. To close out ADWEEK’s Brandweek event in Phoenix, Ariz., on Thursday, ADWEEK Chief Brand and Community Officer Jenny Rooney welcomed some of the most powerful women in both sports and sports marketing to discuss the value of investment and access in…Women

One year ago, Kristen Welker met NBC News viewers as the new face of Meet the Press. This month, the Sunday morning staple enters its 77th season with 12 months of ratings growth in its back pocket. And NBC News execs are more than happy to give Welker her flowers for keeping television’s longest-running show–scripted…One

The past week produced more campaigns and news than we could cover, so to give some deserving campaigns some love, we give you this week’s Marketing Morsels from agencies and brands, including Little Caesars, VW, VML, TRG and more. Volkswagen Volkswagen is bringing its ketchup to America in a limited edition offer.VW / Johannes Leonardo…The

Brands increasingly have been looking to partner with creators to build and amplify successful campaigns. However, according to executives from Microsoft, Progressive, and Pearpop, who sponsored the session, at ADWEEK’s Brandweek in Phoenix, Ariz., three elements should be figured out before starting a campaign with a creator to make sure the work authentically resonates with…Brands

Cape Girardeau, Missouri CBS affiliate KFVS and other stations like WISC and WKOW in Wisconsin are telling viewers the Federal Communications Commission is requiring them to broadcast a paid political ad from anti-abortion-rights activist Randall Terry who is running for president. The ad is paid for by the Terry for President campaign. Terry is the…Cape

Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of ADWEEK’s Brandweek event in Phoenix, Ariz., on Thursday, Minnesota Vikings evp and CMO Martin Nance used his career as a wide receiver in the…Optimism,

In a series of hearings and testimonies surrounding the tragic implosion of the OceanGate Titan sIn a series of hearings and testimonies surrounding the tragic implosion of the OceanGate Titan s Read More

In a recent report published by NFT Evening, the authors delve into the current state of Non-FungIn a recent report published by NFT Evening, the authors delve into the current state of Non-Fung Read More