Ciencias de la comunicación

As the period underwear category continues to grow, Hanes aims to make the menstrual product more accessible with a no-nonsense ad campaign. “Comfort, Period” addresses misconceptions about period underwear and comes two years after Hanes launched its first range of the product. It is the first work for the brand from Special U.S., which won…As […]

The numbers WPP reports third-quarter growth of 0.5% in like-for-like organic revenue, while less pass-through costs decreased by 2.6% to $3.5 billion (GBP2.7 billion). Its performance trails Publicis and Omnicom, which reported 5.8% and 6.5% organic revenue growth last week for the quarter, respectively. Interpublic Group saw a 2.9% decline in third-quarter net revenue. The…The

For Alia Kemet, chief marketing officer (CMO) of Shipt, sponsoring and participating in Blackweek was a no-brainer. Kemet, who is on Blackweek’s steering committee and spoke at the event last week, said the conference speaks to Shipt’s values. “It’s really important to us, as a company, to think about all people from all walks of…For

Brands looking to connect with Gen Z often don’t know how to connect with them. Talent agency giant United Talent Agency hopes to change that. In February, UTA acquired Gen Z consulting firm JUV Consulting for an undisclosed amount to form a practice called Next Gen focused on helping marketers reach younger consumers. This week,…Brands

For the fourth week in a row, ABC News’ Good Morning America remained America’s No. 1 morning show in total viewers. GMA continued to build on its lead over NBC News’ Today with 166,000 total viewers separating the two morning shows for the week of October 14. Despite that piece of good news, all three…For

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Kassan, founder and CEO of 3C Ventures, to discuss his dynamic career in the commerce industry. Kassan shares the thought process behind launching 3C Ventures, a company focused on the 3 C’s–consulting, convening, and co-investing. He explains…In

Many years from now, a group of Brazilians will find themselves at a celebration, dancing with the kind of joy only truly happy souls can experience. The music will flow with a cadence that beckons everyone to celebrate the things worth celebrating. Then, a song by Brazilian musician Jorge Ben Jor will begin to play….Many

“We’re not saving lives,” Michael Sugar, film producer and founder and CEO of Sugar23, said in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. “We’re making movies and TV shows, and we need to enjoy it more.” Sugar’s dream job as a kid was to be a film…”We’re

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Gail Hollander, chief marketing officer at The J.M. Smucker Company. Hollander discusses the importance of understanding cultural truths, how to remain relevant in a fast-evolving CPG landscape, and the art of balancing short-term wins with long-term brand equity….In

Long-time KTIV sports director Brad Pautsch died on Saturday, October 19. He was 58. Pautsch underwent surgery to remove a malignant tumor from his brain in March 2021. After his surgery, he suffered a stroke. He made it through the seven-hour procedure, five rounds of chemotherapy, and stem cell treatments at the Mayo Clinic. In…Long-time