Ciencias de la comunicación

It’s time to strap on your Ugg boots and download Charlie’s Angels: Full Throttle because you’re about to take a Wayback Machine ride to 2003. That’s when a little series called Punk’d premiered on MTV and made cable television safe for the art and science of celebrity pranking. But to get a peek at the…It’s […]

Pluto TV is launching a new marketing campaign, with the first spot premiering during today’s Thursday Night Football game between the New York Giants and Dallas Cowboys. The spot builds on the popular “Couch Potato Farms” campaign, which debuted during Super Bowl LVIII. The campaign helped increase awareness for Pluto TV by nearly 15% year-on-year,…Pluto

The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. Check out this week’s new moves. BarkleyOKRP The National Pork Board has named BarkleyOKRP as its new agency of record following a formal review. The assignment includes a fully integrated marketing approach for pork, tapping…The

Millennial-made dating app Tinder is on a mission to win over Gen Z–and it’s employing AI to help with the task. That means identifying the brand’s “core truths” while acknowledging some harder truths, said Stephanie Danzi, senior vice president of global marketing at Tinder. “We’ve been on a bit of a journey to reclaim our…Millennial-made

Chrissy Teigen knows better than most the power of an unfiltered connection with fans. Speaking at ADWEEK’s Brandweek event in Phoenix, Ariz. on Wednesday, Teigen shares how she thinks about the content production for her pet food and merchandise brand, Kismet, launched in May with husband John Legend. While her team has previously spent up…Chrissy

In 2022, 71% of U.S. Latinx between the ages of 12 and 34 said they felt like brands treated them as an afterthought. Today, the sentiment is even more pronounced: 76% feel this way. It’s an odd situation, given the demographic’s growing influence on culture and the economy. The University of Georgia’s Selig Center for…In

Lauren “Lo” Bosworth might have become a household name thanks to appearing on reality TV shows The Hills and Laguna Beach, but her decision to found wellness brand Love Wellness in 2016 stems from wanting to prove that she was more than a TV star. “Growing up in the entertainment industry can create a lot…Lauren

The Today couch will look a little different in 2025. Hoda Kotb revealed on air Thursday morning that she’ll be leaving NBC News’ flagship morning show early next year. “I have some news,” Kotb–who recently celebrated her 60th birthday and her 26th anniversary at NBC–told the Today crew at the top her announcement. “This is…The

Joaquin Duro has been named executive vice president of sports for NBCUniversal Telemundo Enterprises. Duro takes over for Eli Velazquez, who is leaving the company at the end of the month. Duro will lead Telemundo Deportes, the network’s sports division, with oversight of sports production, programming, acquisitions, operations, and multiplatform content. He is also responsible…Joaquin

After several years of declining relevance, Chili’s is baby back. The brand, in partnership with its creative agency Mischief, used social listening and price-sensitive messaging to reverse a pandemic-induced slide in relevancy, chief marketing officer George Felix told a crowd of marketers Wednesday at ADWEEK’s Brandweek event in Phoenix, Ariz. “So much of Chili’s popularity…After