Ciencias de la comunicación

The advertising and marketing ecosystem is fueled by brand budgets, but agencies, publishers, vendors, and other constituents have not been aligned on marketer growth. That’s the view of Bob Liodice, CEO of the Association of National Advertisers (ANA), who sat down exclusively with ADWEEK at the organization’s flagship Masters of Marketing conference in Orlando, FL….The […]

Molson Coors is being incredibly chill about bringing Coors Light to Super Bowl 59. It’s the third consecutive year of Super Bowl ads for Molson Coors since Anheuser-Busch ended its nearly 35-year run of Big Game exclusivity. The company noted that this year’s 30-second spot will be just a portion of a broader football-and-entertainment campaign….Molson

A radio station in Poland has replaced its human journalists with AI. The Associated Press reported that weeks after letting its journalists go, OFF Radio Krakow relaunched with what it said was “the first experiment in Poland in which journalists … are virtual characters created by AI.” The station in Krakow said its three avatars…A

Despite its best efforts, Fox News didn’t score a much-coveted presidential debate between Kamala Harris and Donald Trump. But Jimmy Failla didn’t throw away his shot at taking part in his own debate. The conservative comedian and Fox News Saturday Night host matched wits with liberal comic Pete Dominick at Manhattan’s famed Comedy Cellar last…Despite

Democratic U.S. Senate candidate Lucas Kunce spoke to Kansas City Fox affiliate WDAF about the incident involving KSHB reporter Ryan Gamboa. “Me and Adam Kinzinger were out there, and we were kind of taking turns on the range and it seems like a fragment off of either a target or a bullet ricocheted off and…Democratic

Looking for a fresh true crime binge? Here’s the prescription: CNN is premiering three new episodes of the long-running How It Really Happened docuseries in November. Tony winner Jesse L. Martin returns to host the trio of new installments, which kicks off with a fresh look at the notorious Tylenol murders that had America on…Looking

Video games are getting bigger. File sizes are increasing for good reason. World-class storytelleVideo games are getting bigger. File sizes are increasing for good reason. World-class storytelle Read More

Whether it’s Flo’s bubbly personality and signature red lip or Dr. Rick’s deadpan advice for “un-becoming your parents,” Progressive Insurance’s creative strategy has led with humor at its core. Chief marketing officer (CMO) Remi Kent joined the insurance company in 2021, and three short years later, its stock price increased from $94.84 to $250.69 in…Whether

More than 70 people have filed complaints with ad watchdog the U.K.’s Advertising Standards Authority claiming a recent Shell ad is guilty of greenwashing. The spot is part of the first campaign that Shell’s media agency Havas Media worked on for the oil giant since winning the account in September 2023, following months of climate…More