Ciencias de la comunicación

Heineken’s Technology Stops Smartphones From Ruining Gigs

Heineken wants people to put down their phones. In its latest bid to foster IRL social connections, the beer brand hacked two music events — Mexico’s Live Out festival and Amsterdam Dance Event’s opening party — to discourage phone use on the dance floor. With its creative agency LePub, Heineken installed technology that delivered a…Heineken

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To Fight Churn on 740,000 Subs, Bloomberg Media Debuts Weekend Edition

Financial news publisher Bloomberg Media launched a Weekend Edition product Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. (ADWEEK)Financial news publisher Bloomberg Media launched a Weekend Edition product Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. (ADWEEK) Read More

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FanDuel Takes Over Naming Rights to Diamond Sports RSNs

FanDuel is getting into the chaotic world of regional sports television. The online gaming giant will be able to crown the 16 regional sports networks operated by Diamond Sports Group with its moniker, wiping away the Bally Sports nomenclature that has been present on these outlets for the past few years. (Variety)FanDuel is getting into

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Guatemalan Journalist Zamora Granted House Arrest After Over 2 Years Behind Bars

A Guatemalan judge ruled Friday that jailed journalist Jose Zamora can leave prison and be held in house arrest after over 800 days behind bars. Zamora, a well-known journalist who founded the now-defunct El Periodico newspaper and whose work has criticized successive governments, was arrested in July 2022 on money laundering charges. (Reuters)A Guatemalan judge

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What’s Hot and What’s Hype: VC Tips on AI’s Future in Retail

At Shoptalk 2024 in Chicago, a panel of investors shared their unfiltered views on the role of AI in transforming retail technology. Up for discussion was where AI is most likely to be a game-changer–like the in-store experience or intelligent agents–and how investors sort the hype from reality. The market for AI-powered solutions is projected…At

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For Kellanova and Shipt, DEI Isn’t Just Nonnegotiable, It’s a Growth Driver

Household brands including Lowe’s and Molson-Coors have dialed back on diversity, equity, and inclusion (DEI) initiatives in recent months, but Kellanova and Shipt are not backing away. In fact, they both see diversity as a growth driver. Speaking on a panel with marketing leaders from both brands during the inaugural Blackweek conference in New York…Household

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