Ciencias de la comunicación

Tax, accounting, financial, and mailer software provider Intuit has picked Thomas Ranese to fill its CMO role, ADWEEK has learned. ADWEEK understands his remit will include marketing, corporate communications, and sponsorship. Intuit confirmed the appointment but didn’t comment further. Ranese most recently served in a contract role as CMO advisor for global investment firm KKR….Tax,

A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks. However, despite appearances, this larger-than-life balloon got stuck on purpose – and isn’t an official entry to Chicago’s parade. Mars Inc.’s Iams pet food brand created the stunt to highlight the importance…A

Mark Armstrong has joined the Beaumont, Texas ABC and NBC affiliate KBMT as morning co-anchor. Armstrong last served as chief communications officer for Baton Rouge and East Baton Rouge Parish, where he led strategic communications on public safety and infrastructure projects. “I’m thrilled to join the Daybreak team and become part of the Southeast Texas…Mark

Stephanie Hockridge Reis and her husband Nathan Reis, have been indicted on four criminal counts of wire fraud and one for conspiracy to commit wire fraud. Hockridge Reis, a former KNXV anchor, and her husband founded Blueacorn. The Scottsdale-based company processed Paycheck Protection Program (PPP) loan applications during the pandemic. The indictment charges the two…Stephanie

In January, when the sun first rose on David D. Smith’s ownership of Baltimore’s daily newspaper — a broadsheet that in its swashbuckling heyday boasted a full fleet of foreign correspondents, a muscular Washington bureau, and more than 500 reporters and editors — the shrunken newsroom bristled with anxiety about the new boss. Smith, a

Playing sports isn’t considered part of a woman’s life in traditional Maya culture. But Las Amazonas of Yaxunah, an Indigenous women’s softball team based in Mexico’s Yucatán Peninsula, is challenging those boundaries.  The team, which was formed in 2019 and has players between the ages of 13 and 62, has become famous in Mexico for

ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec. 23, 2024. Media agencies can apply for recognition in three categories: Breakthrough: For this award, ADWEEK considers agencies founded five or fewer years…ADWEEK

Matt MacDonald revealed his new position as chief creative officer at VCCP US. The executive, who left his role as chief creative officer at BBDO New York earlier this month, will lead creative output for the agency in the states. He fills a role left vacant by Jed Grossman in October. He joins VCCP’s U.S….Matt

Former Droga5 executive creative director Dan Kelly is headed to FCB New York to co-lead a team overseeing Kellanova brands Cheez-It, Pringles, Rice Krispies Treats, and Eggo, following IPG being named creative partner on priority brands earlier this year. Kelly takes on the role of executive creative director. He joins Drew Halpern, as svp, group…Former

Princess Cruises is the latest brand to lean into nostalgia, launching a modern tribute to 1970s TV series The Love Boat with Emmy-winning Ted Lasso star Hannah Waddingham. The cruise line’s campaign, created by its agency of record Terri & Sandy and directed by Dave Laden through production company Hungry Man, taps into a real…Princess