Ciencias de la comunicación

Collaborative Leadership: Campbell’s Omnichannel Success

Brave Commerce Live took place in New York City in May, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. On stage at the event, Brave Commerce host Sarah Hofstetter was joined by Campbell’s Snacks executives Janda Lukin,…Brave […]

Collaborative Leadership: Campbell’s Omnichannel Success Read More »

Former WLWT Anchor Jerry Springer to be Remembered with Mural in Cincinnati

The memory of former WLWT anchor and nationally syndicated talk show host Jerry Springer will be honored in Cincinnati with a mural set to be unveiled this weekend. The mural will be located at Harkavy Hall in Cincinnati, which is owned by the charity Tender Mercies, which Springer was a benefactor for over 25 years….The

Former WLWT Anchor Jerry Springer to be Remembered with Mural in Cincinnati Read More »

Amazon’s AI Generator Tool Can Now Create Audio Ads

Soon, you’ll hear more audio ads on Amazon’s properties that were created with generative AI. Brands can now use generative AI to make audio ads–in addition to images and video–through Amazon Ads’ self-service tools. That was one of many advertising- and adtech-related developments that the commerce giant announced today at Amazon unBoxed, its annual advertising…Soon,

Amazon’s AI Generator Tool Can Now Create Audio Ads Read More »

 Creatives Remember Washington Olivetto, the “Godfather of Brazilian Creativity”

Brazilian creative Washington Olivetto passed away on Oct. 13 at the age of 73. He died due to pulmonary complications while hospitalized at Copa Star Hospital in Rio de Janeiro. Olivetto was a Brazilian advertising icon, credited for putting the market on the map as a creative powerhouse. He began his career as a copywriter…Brazilian

 Creatives Remember Washington Olivetto, the “Godfather of Brazilian Creativity” Read More »

WCVB Anchor Doug Meehan Recovering After Being Rushed to Hospital

WCVB anchor Doug Meehan was rushed to the hospital on Thursday after hosting an event at Gillette Stadium. Meehan posted a video to TikTok telling viewers, he was at a “beautiful event” in Gillette Stadium on Thursday when a blockage in his bowel caused him to call an ambulance later that evening. The event was…WCVB

WCVB Anchor Doug Meehan Recovering After Being Rushed to Hospital Read More »

Fox News’ Bret Baier to Interview Vice President Kamala Harris

Fox News announced Monday that Vice President Kamala Harris would sit down for an interview with its chief political anchor, Bret Baier, Wednesday, Oct. 16, at 6 p.m. ET. (TVNewser) It will be her first sit-down with the network and her first interview with a news outlet outside of her ideological comfort zone since becoming…Fox

Fox News’ Bret Baier to Interview Vice President Kamala Harris Read More »

Americans’ Trust in Media Remains at Trend Low

Americans continue to register record-low trust in the mass media, with 31% expressing a “great deal” or “fair amount” of confidence in the media to report the news “fully, accurately, and fairly,” similar to last year’s 32%. Americans’ trust in the media–such as newspapers, television, and radio–first fell to 32% in 2016 and did so…Americans

Americans’ Trust in Media Remains at Trend Low Read More »

NBCU Olympics Ad-Sales Chief Dan Lovinger to Exit in Restructuring

Dan Lovinger, who supervised an increasingly complex Olympic Games ad-sales effort for NBCUniversal and delivered what is believed to be a record level of Madison Avenue sponsorship for the recent 2024 Summer Olympics in Paris, is leaving the company as it seeks to revamp its efforts to lure advertisers to sports. (Variety) Lovinger will depart…Dan

NBCU Olympics Ad-Sales Chief Dan Lovinger to Exit in Restructuring Read More »

X Drops Unilever From ‘Advertiser Boycott’ Lawsuit

X (formerly Twitter) dismissed Unilever from its ongoing lawsuit against advertisers, which accuses several brands of conducting an “illegal boycott” of its business. (ADWEEK) London-based Unilever said in a statement that it had “reached an agreement with X, which has committed to meeting our responsibility standards to ensure the safety and performance of our brands…X

X Drops Unilever From ‘Advertiser Boycott’ Lawsuit Read More »

Fox, NBCUniversal Cut Deal to Bring 2025 Super Bowl to Telemundo

In an unusual arrangement, Fox and NBCUniversal cut a deal (with the full blessing and support of the National Football League) to have Telemundo produce its own broadcast of Super Bowl LIX next February. (THR) Both networks will air the game from New Orleans Feb. 9, producing separate broadcasts. TelevisaUnivision carried the last Super Bowl,…In

Fox, NBCUniversal Cut Deal to Bring 2025 Super Bowl to Telemundo Read More »