Ciencias de la comunicación

Mega-Hack Shuts Down Putin’s Online State Media

Russian state media company VGTRK, which owns and operates the country’s main national TV stations, was targeted in a massive cyberattack Monday that a Ukrainian government source said Kyiv’s hackers had caused. (Reuters) In the early morning hours, all of the company’s online broadcasting and internal services stopped working, including the streaming services of prominent…Russian […]

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DeSantis Administration Threatens Tampa Station for Airing Abortion Rights Ad

Florida Gov. Ron DeSantis’ administration is threatening Tampa NBC affiliate WFLA with legal action for airing an abortion rights campaign ad. (TVSpy)Florida Gov. Ron DeSantis’ administration is threatening Tampa NBC affiliate WFLA with legal action for airing an abortion rights campaign ad. (TVSpy) Read More

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Publishers Are Bringing Vertical Video to the Open Web With Webflix

Media companies Time and The Arena Group partnered with technology vendor Webflix Monday to bring short-form vertical video to their portfolio of open web properties. (ADWEEK)Media companies Time and The Arena Group partnered with technology vendor Webflix Monday to bring short-form vertical video to their portfolio of open web properties. (ADWEEK) Read More

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Microsoft Looks Set to Shutter Retail Media Business

Five years after acquiring retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. (Digiday)Five years after acquiring retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. (Digiday) Read More

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The Race to Block OpenAI’s Scraping Bots Is Slowing Down

It’s too soon to say how the spate of deals between artificial intelligence companies and publishers will shake out. OpenAI has already scored one clear win, though: Its web crawlers aren’t getting blocked by top news outlets at the rate they once were. (WIRED)It’s too soon to say how the spate of deals between artificial

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Explainer: What Marketers Need to Know About Tech’s Next Big Bet, AI Agents 

AI agents, digital assistants pitted as the next evolution in artificial intelligence, promise to handle tasks autonomously, from booking reservations to negotiating business deals. At OpenAI’s DevDay event in San Francisco last week, the company demoed a voice bot calling local delivery service and successfully ordering 400 chocolate-covered strawberries for the attendees, specifying the delivery…AI

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Why Latinx Fans Demand Sports Marketing Beyond Hispanic Heritage Month

Hispanic and Latino sports fans already put up big viewership and sales figures. Brands and broadcasters just need to watch the scoreboard. Back in early September, during an event held amid the US Open tennis tournament in New York, Nielsen teamed with Latinos in Sports (LiS) to release a study on Hispanic and Latino fandom…Hispanic

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Ticker: News Networks Mark the 1 Year Anniversary of the Oct. 7 Attacks

Top of the Ticker: Monday marked the one year anniversary of Hamas’ Oct. 7 attack against Israel. The broadcast, cable and streaming news outlets marked the occasion by reporting from the region as the tentacles of the war continue to spread throughout the Middle East. Last week, NBC News Now premiered the documentary, Freed: One…Top

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Netflix’s Jake Paul and Mike Tyson Fight Secures Sponsorship Heavyweights

It’s the first day of Advertising Week, and Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight. Top line The streaming service and Most Valuable Promotions have now partnered with Celsius, DraftKings Sportsbook, Experian, Meta Quest, and Spaten (Brazil) as presenting sponsors for the live event, which takes place…It’s

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