Seven years since its launch, newsletter platform Substack has consolidated its dominance of the independent news business. Now, it’s trying to position itself as something more: a central platform for paying creators of all kinds, untethered to the news cycle and beyond the tough-to-monetize medium of text. (Semafor)Seven years since its launch, newsletter platform Substack […]
Substack Wants to Do More Than Just Newsletters Read More »
On Friday, CNN released a short-form documentary (a “Flash Doc” in its parlance) called The Masculinity Campaign as an exclusive for CNN digital subscribers–the first of what is expected to be a regular cadence of exclusive video content for paying CNN users. (THR)On Friday, CNN released a short-form documentary (a “Flash Doc” in its parlance)
CNN Quietly Rolls Out First Subscriber-Exclusive Content: Short-Form Documentaries Read More »
Publishers are starting to see referral traffic from artificial intelligence search engine Perplexity, according to data from three sources. (ADWEEK)Publishers are starting to see referral traffic from artificial intelligence search engine Perplexity, according to data from three sources. (ADWEEK) Read More
Perplexity Is Referring Modest Traffic to Publishers, Even to Those Who Try Blocking It Read More »
The period from July through the end of September was busy for news. Calls for President Joe Biden to step down as the Democratic nominee grew louder after his disastrous performance during CNN’s presidential debate between him and former President Donald Trump. (TVNewser)The period from July through the end of September was busy for news.
Here’s the Q3 2024 Cable News Report Read More »
Global independent agency Tombras has acquired The Burns Group, an independent advertising agency based in New York. The acquisition further bolsters Tombras’ capabilities with top CPG clients, including the Swiss cough drop brand Ricola, which Tombras will take over as creative AOR. The Burns Group also works with Haleon brands, previously serving as AOR for…Global
Tombras Acquires New York Agency The Burns Group Read More »
Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates that a little extra help is needed to link buyers up to quality. Enter new curation tech from adtech AI firm Chalice that looks to…Programmatic
Adtech Firm Chalice’s Tool Ups Buyers’ Access to Quality Media on the Open Web Read More »
Hi, this is Ryan Joe, ADWEEK’s editor in chief. I’m thrilled to announce the hiring of Alison Weissbrot as our new executive editor. Based in New York City, she’ll have direct oversight over our agencies, brands, and creative teams, and she’ll also help shape and coordinate our aggressive coverage across the entire ad industry. Many…Hi,
ADWEEK Welcomes Alison Weissbrot as Executive Editor Read More »
Generative AI is a fact of life at agencies and creative studios moving forward–that part is in the books. What’s missing are the actionable strategies for creatives and producers, from entry-level to vets, that ensure we’re all equipped to embrace AI as it becomes embedded in creative and business operations. Over the past year, we’ve…Generative
The Top AI Skills Every Creative Should Learn for Job Security Read More »
The media companies Time and The Arena Group partnered with the technology vendor Webflix on Monday to bring short-form vertical video to their portfolio of open web properties. Using Webflix, publishers can insert the vertical video they are already creating for social media directly into their article pages, monetizing the content with a combination of…The
Publishers Are Bringing Vertical Video to the Open Web With Webflix Read More »
Below are the cable news ratings for the third quarter of 2024. The period from July to the end of September was busy for news. Calls for President Joe Biden to step down as the Democratic nominee grew louder after his disastrous performance during CNN’s presidential debate between him and former President Donald Trump. Plus,…Below
Here’s the Third Quarter 2024 Cable News Report Read More »
