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As the reigning Queen of Halloween for four decades and counting, Elvira, Mistress of the Dark, is justly celebrated for her goth-tastic fashion sense, quick wit, and enormous… ratings. But her alter ego, Cassandra Peterson, wants to be remembered by two simple words: great businesswoman. “A lot of my fans don’t realize that I run…As

Dodgers vs. Yankees. Los Angeles vs. New York. Ohtani vs. Judge. Hollywood vs. the Big Apple. Evil Empire vs. LaLa Land. Any way you look at it, this year’s World Series is more than just a baseball championship–it’s a battle of the two biggest brands in the sport: two global powerhouses, representing enormous markets, packed…Dodgers

LiveIntent has laid off 35 people, according to a warn notice filed this week with the New York State Department of Labor. The data and identity company was acquired by Zeta Global for $250 million in a deal that closed Oct. 21. The acquisition was first announced on Oct. 8. New York-based LiveIntent had 159…LiveIntent

How does someone’s career pivot from running a record label, to running a film company, to shoppable QR codes? IRCODE founder and CEO Matty Beckerman–the latest subject of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom–explained his journey. Beckerman’s father is a mechanical engineer, so he said his first job was assembling…How

The 2024 ANA Masters of Marketing Conference in Orlando, Fla., is drawing much of the attention in the agency world, but there are still account wins, acquisitions, mergers, and product launches to report. 50,000feet Independent brand consulting and creative agency 50,000feet acquired brand and communications firm Long Dash with an eye toward delivering more comprehensive…The

Vice President Kamala Harris has been busy making the TV rounds in the final weeks of the presidential election cycle. On Wednesday night, the vice president participated in a CNN town hall moderated by anchor Anderson Cooper and described her Republican opponent, Donald Trump, in some of her most unsparing language yet. Asked by Cooper…Vice

Welcome to another special episode of the Marketing Vanguard podcast recorded at ADWEEK’s Brandweek 2024 conference in Phoenix, Arizona. Today, host Jenny Rooney speaks with Stephanie McCarty, CMO at homebuilder Taylor Morrison. McCarty shares her inspiring journey from journalism to leading marketing at a major homebuilder, and how she’s revolutionizing brand storytelling and consumer engagement…Welcome

Warner Bros. Discovery and Bleacher Report saw no reason to draft retired athletes for video podcast insights when some of the greatest sports scholars are still in the game. Micah Parsons was an All-American linebacker at Penn State before being taken in the first round of the 2021 NFL Draft by the Dallas Cowboys. Now…Warner

The advertising and marketing ecosystem is fueled by brand budgets, but agencies, publishers, vendors, and other constituents have not been aligned on marketer growth. That’s the view of Bob Liodice, CEO of the Association of National Advertisers (ANA), who sat down exclusively with ADWEEK at the organization’s flagship Masters of Marketing conference in Orlando, FL….The