In 1998, when the internet was still relatively new and its implications for the news industry still unclear, MassLive joined one of the earliest waves of digital-only news outlets. Since then, it has continued to focus its coverage on Western Massachusetts from its Springfield offices.
The organization took another step toward statewide coverage in September 2024, when it started reporting on high school sports teams in the Bay State and Catholic Conferences. The combined 19 teams in those leagues come from some of the wealthiest communities in the state. What motivated this move? And how does MassLive hope to advance its mission?
Ronnie Ramos, the organization’s vice president of content and executive editor — and a 2003 Nieman Fellow — spoke with Nieman Reports about strategy, the importance of sports to news, MassLive’s mission, and hopes for the future.
The conversation has been edited for length and clarity.
The post MassLive Looks to High School Sports to Expand Digital Readership appeared first on Nieman Reports.
In 1998, when the internet was still relatively new and its implications for the news industry still unclear, MassLive joined one of the earliest waves of digital-only news outlets. Since then, it has continued to focus its coverage on Western Massachusetts from its Springfield offices. Ronnie Ramos The organization took another step toward statewide coverage in September 2024, when it started reporting on high school sports teams in the Bay State and Catholic Conferences. The combined 19 teams in those leagues come from some of the wealthiest communities in the state. What motivated this move? And how does MassLive hope to advance its mission? Ronnie Ramos, the organization’s vice president of content and executive editor — and a 2003 Nieman Fellow — spoke with Nieman Reports about strategy, the importance of sports to news, MassLive’s mission, and hopes for the future. The conversation has been edited for length and clarity. The post MassLive Looks to High School Sports to Expand Digital Readership appeared first on Nieman Reports. Read More