Social commerce is on the rise, but it’s not a guaranteed path to success for brands unfamiliar with the cadence and culture of social platforms and creator marketing. To discuss how brands can turn social commerce into a revenue stream and successfully work with creators, execs from Pair Eyewear and shopping platform LTK took the…Social commerce is on the rise, but it’s not a guaranteed path to success for brands unfamiliar with the cadence and culture of social platforms and creator marketing. To discuss how brands can turn social commerce into a revenue stream and successfully work with creators, execs from Pair Eyewear and shopping platform LTK took the… Read More
