After nearly two months of testing TikTok’s Smart+–which lets AI optimize creative and choose who to serve an ad–there are some areas for improvement, four ad buyers told ADWEEK. Especially when compared to Meta’s Advantage+ Shopping Campaigns (ASC), which launched in 2022. Granted, Meta’s ASC has had more time to finesse its AI-buying tool, but…After nearly two months of testing TikTok’s Smart+–which lets AI optimize creative and choose who to serve an ad–there are some areas for improvement, four ad buyers told ADWEEK. Especially when compared to Meta’s Advantage+ Shopping Campaigns (ASC), which launched in 2022. Granted, Meta’s ASC has had more time to finesse its AI-buying tool, but… Read More
