Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities. Ahead of the presentation, Disney revealed several ad updates, including a new biddable offering for live sports…Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities. Ahead of the presentation, Disney revealed several ad updates, including a new biddable offering for live sports… Read More
