This post was created in partnership with OMD For years, creators were treated as a top-of-funnel, short-term play—a 24-hour hype cycle. But as the creator economy matures, brands want to […]This post was created in partnership with OMD For years, creators were treated as a top-of-funnel, short-term play—a 24-hour hype cycle. But as the creator economy matures, brands want to Read More