But that’s good, because every column that Mark has written has been in service of improving our readers’ ability to do their jobs. Which means if he thinks a campaign or practice is lousy, he’ll call it out and say why. Likewise if he thinks something is amazing and effective. That’s why we’re thrilled to launch a dedicated portal of all his columns.But that’s good, because every column that Mark has written has been in service of improving our readers’ ability to do their jobs. Which means if he thinks a campaign or practice is lousy, he’ll call it out and say why. Likewise if he thinks something is amazing and effective. That’s why we’re thrilled to launch a dedicated portal of all his columns. Read More