Urban cycling-specific active transportation behaviour is sensitive to the fresh start effect: triangulating observational evidence from real world data

This study determined if cycling-specific active transportation (AT) was sensitive to the behavioural economics heuristic “The Fresh Start Effect”, with the beginning of a work week being temporal landmark for…

​This study determined if cycling-specific active transportation (AT) was sensitive to the behavioural economics heuristic “The Fresh Start Effect”, with the beginning of a work week being temporal landmark for… Read More