The effect of promotional health message framing on the perceived benefit of mammography: evidence from estimation of willingness to pay

Evidence from behavioral economics has shown that framing health information can impact the demand for screening. We examined the effect of promotional message framing on mammography demand by estimating willi…

​Evidence from behavioral economics has shown that framing health information can impact the demand for screening. We examined the effect of promotional message framing on mammography demand by estimating willi… Read More