Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides. When they don’t work it often leads to dissolutions, and the two sides rarely reconnect. Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK’s Brandweek summit…Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides. When they don’t work it often leads to dissolutions, and the two sides rarely reconnect. Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK’s Brandweek summit… Read More
