Amazon’s Upfront Ad Haul Tops $1.8B Target

Amazon’s decision to introduce ads within its Prime Video streaming service is already paying off for the company. In talks with advertisers during the just-concluded upfront ad market for the coming year, Amazon exceeded its goal of drawing $1.8 billion in ad-spending commitments for its video-streaming services, including Prime Video, according to a person with…Amazon’s decision to introduce ads within its Prime Video streaming service is already paying off for the company. In talks with advertisers during the just-concluded upfront ad market for the coming year, Amazon exceeded its goal of drawing $1.8 billion in ad-spending commitments for its video-streaming services, including Prime Video, according to a person with… Read More

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