Mauricio Eberle Morales

Women’s sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, women’s sports marketing is still virtually nonexistent. Take a once-in-a-generation athlete […]Women’s sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, women’s sports marketing is still virtually

Parsing the generational divide in Morning Consult’s Most Trusted Brands survey.Parsing the generational divide in Morning Consult’s Most Trusted Brands survey. Read More

Beneath the festival’s polished surface, marketing faces an existential threat few on the Croisette will acknowledge.Beneath the festival’s polished surface, marketing faces an existential threat few on the Croisette will acknowledge. Read More

There are currently no industry standards around declaring whether AI is used in creating audio ads.There are currently no industry standards around declaring whether AI is used in creating audio ads. Read More

The AI tool brings the best of ADWEEK content to festival attendees—and those at home.The AI tool brings the best of ADWEEK content to festival attendees—and those at home. Read More

In this episode of Adspeak, we look back at Mark Read’s seven-year tenure as WPP CEO and the potential candidates who could step into his shoes.In this episode of Adspeak, we look back at Mark Read’s seven-year tenure as WPP CEO and the potential candidates who could step into his shoes. Read More

E.l.f. Beauty attempts to take the guesswork out of viral beauty craze with “color e.l.f.nalysis” on Pinterest.E.l.f. Beauty attempts to take the guesswork out of viral beauty craze with “color e.l.f.nalysis” on Pinterest. Read More