Nutrients, Vol. 17, Pages 746: Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire
Nutrients, Vol. 17, Pages 746: Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire Nutrients doi: 10.3390/nu17050746 Authors: Jialiang Pan Kun-Shan Wu Di-Man Huang Shu-Wen Sun Background/Objectives: This study investigates consumers’ purchase intention (PI) toward health and wellness foods (HWF) in China by examining key […]
