Mauricio Eberle Morales

Novartis wanted viewer attention on Super Bowl night, and that’s exactly what it got it. During Sunday’s game, the first-time Big Game advertiser aired a 60-second Super Bowl commercial, “Your Attention, Please,” that focused on breast health by featuring–what else–breasts. The ad showcased cheerleaders, partygoers, a breastfeeding mother, Hailee Steinfeld, Wanda Sykes, and women in…Novartis […]

At ADWEEK, it’s sometimes hard to remember that there’s an entire sports contest going on during advertising’s biggest night of the year. But from our vantage point, the football team from Kansas City wasn’t the only group of losers–there were ads that flopped, celebs that just weren’t funny, and longstanding trends that dropped off this…At

Super Bowl 59 delivered more than just a lopsided game–it also became a meme goldmine. From Kendrick Lamar’s headline-grabbing halftime performance to surprise celebrity appearances, both the action on the field and in the commercials provided endless fodder for the internet to feast on. Here’s a roundup of the most meme-able moments from Sunday’s Super…Super

Once upon a time, movie stars only made Super Bowl ad appearances in Big Game trailers. These days, they’re too busy hawking commercial products to advertise, you know… movies. That’s why the movie studios that did fork over $8 million for Super Bowl airtime put the focus on characters and franchises that had a track…Once

Super Bowl 59 is over and the Philadelphia Eagles are back at the top of the NFL summit. The team’s 40-22 victory against the Kansas City Chiefs came and went, but — like all big pop culture moments — it didn’t leave the internet unscathed. As ever, brands were quick to rattle off jokes in…Super

THE AD: In “Act Like You Know,” GoDaddy’s first Super Bowl spot in 8 years, The Shield actor Walton Goggins plays a series of brazenly overconfident characters–a detective without a clue, a racecar driver with no sense of direction–before facing his most daunting (and realest) role yet: small business owner. Luckily, GoDaddy Airo, the company’s…THE

Rafael Sanchez has joined Indianapolis, Indiana Fox affiliate WXIN as an investigative journalist and anchor. Sanchez left ABC affiliate WRTV in February of last year. “My new work home is Fox59/CBS4,” he wrote on Facebook. “The non-compete ended on Sunday at midnight. I’ll resume helping people with our consumer segment #CallRafael.” “We are thrilled to…Rafael

Elon Musk had an uncharacteristically quiet night during Super Bowl 59. The head of X, formerly Twitter, largely stayed off of social media as the Philadelphia Eagles routed the Kansas City Chiefs. (Although based on one RT, he seems as excited for Mission: Impossible–The Final Reckoning as we are.) But Musk was subtly acknowledged via…Elon

T-Mobile’s “A New Era in Connectivity” Super Bowl commercial, touting its beta partnership with Elon Musk-owned Starlink to use satellites and map zones in the U.S. that lack connectivity, dominated the list of Most Engaging Super Bowl Ads from TV outcomes provider EDO. EDO’s Engagement Index ranked every national Super Bowl 59 spot based on…T-Mobile’s