Mauricio Eberle Morales

Lay’s doesn’t blame a sudden downturn in U.S.-Canadian relations for the end of its all-dressed Super Bowl push, but the potato chip brand’s Big Game campaign has taken a domestic turn. Less than a month ago, on Jan. 7, Lay’s announced it was returning to the Super Bowl for the first time since 2022–when it…Lay’s […]

“At three, these legs are unstoppable,” says Dove in its Super Bowl 59 ad which shows a carefree little girl giggling and running. “At 14 she’ll think they’re unbearable.” It’s a gut-punching message, but it’s true. Per the brand’s own data, 45% of girls drop out of sports due to low body confidence by age…”At

Let’s go, tongues. That’s the slogan Coffee Mate is touting for its first Super Bowl ad, which features the voice of Shania Twain performing a new song about the joys of drinking Coffee Mate Cold Foam creamer. In the 30-second spot, which was created by Wieden+Kennedy New York and directed by Dan Streit, a young…Let’s

Making a Super Bowl commercial is like making a mini-movie, with big production values and star power. Haagen-Dazs’ ad for Super Bowl 59 definitely fits that mold. The attention to detail in the campaign, called “Not so Fast, Not so Furious,” lets the viewer live in the Fast & Furious world for just a few…Making

For decades, marketers have faced a profound disconnect: Black culture drives consumer trends, yet the infrastructure of commerce often excludes its core community. Black artists fill stadiums their day-one fans can’t access. Black style defines luxury brands their originators can’t afford. Black vernacular sells products while its creators watch profits flow elsewhere. Kendrick Lamar’s groundbreaking…For

Kendrick Lamar’s “Mustard” reference in a verse sparked a wave of brands chiming in on social media–and even on billboards–to capitalize on his lyric. For marketers, it was a win–proof of Black culture’s power to influence global trends and generate economic value. But for Black communities, this phenomenon is emblematic of a broader issue: the…Kendrick

In the past, people paid little attention to what athletes wore when they arrived at a stadium for game day. But today, there is a growing focus on an athlete’s style off the field. The NFL has recognized this shift and is now highlighting players’ fashion choices. For example, this week’s “Creator of the Week”…In

Attention boomers, Xers, and millennials: Do not attempt to adjust your set for 15 seconds on Super Bowl night. That’s when Gen-Z is hacking the broadcast to hype the Feb. 6 launch of Tubi’s new original comedy series, The Z-Suite, starring everyone’s favorite early-aughts mom, Lauren Graham, a.k.a. Lorelai Gilmore. ADWEEK has your exclusive first…Attention