Mauricio Eberle Morales

For Instacart’s first Super Bowl ad, the grocery-delivery company is enlisting the help of mascots. The 30-second trailer shows a few famous mascots prepping for an upcoming ad campaign. The ad takes place on the set of a shoot for an Instacart commercial. First, we see a white horse that appears to be a nod…For […]

NBC News’ Today didn’t lose a step the week of Jan. 13. The morning show’s new main duo of Savannah Guthrie and Craig Melvin kept it at the top of the ratings chart in both total viewers and the advertiser-prized Adults 25-54 demo. At the same time, those sunny vibes didn’t translate into gains for…NBC

Either Drew Barrymore is a tone-deaf singer, or Orlando Bloom is a harsh critic of her musical performance. Turns out it may be a bit of both, according to a teaser for MSC Cruises’ first Super Bowl ad. The two celebrities will anchor a 60-second commercial for the fast-growing travel company, with a just-released 15-second…Either

CNN has announced that it will be shedding 6% of its staff as part of the network’s long-planned pivot from a linear to digital strategy. CNN chairman and CEO Mark Thompson announced the layoffs, which impacts roughly 200 people, on Thursday. While most of CNN’s on-air talent escaped the axe, the cuts are anticipated to…CNN

AppsFlyer has released its annual lookback at the past year’s mobile app trends. The year saw notAppsFlyer has released its annual lookback at the past year’s mobile app trends. The year saw not Read More

Minneapolis agency Colle McVoy has found a new president in Obele Brown-West. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024. Brown-West has a vast and varied background in integrated communications, media, and technology. She was…Minneapolis

Brazilian creative Luiz Sanches is joining Kimberly-Clark in a new creative role at the consumer goods company. As global chief creative and design officer, Sanches will oversee creative output and quality across all of the company’s brands in 175 markets, with an aim to drive emotional resonance. Kimberly-Clark owns brands including Huggies, Kleenex, and Cottonelle….Brazilian

Like many brands, Ikea is jumping on viral trends–but it’s about 10 years late to the party. The retail giant’s latest campaign promotes its revamped loyalty program, Ikea Family, which just launched in its home country of Sweden and is set to reach all of its markets by the end of this year. While a…Like

Dentsu has hired Jeffrey Bustos to build out the agency’s analytics practice for retail media. Bustos is joining as SVP of retail media analytics, a role that sits within customer experience agency Merkle, and is also part of Dentsu’s cross-agency retail media team. Dentsu’s retail media team is led by Brian Monahan, global client president…Dentsu