This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options. […]This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the
When AI Becomes the Gatekeeper of Brand Visibility Read More »
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands
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CMO Leandro Barreto reveals 4 big learnings from the CPG’s $4.5B budget shift.CMO Leandro Barreto reveals 4 big learnings from the CPG’s $4.5B budget shift. Read More
Some Unilever Brands Are Going All in on Social Marketing Read More »
This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly want and actively choose, trust, […]This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly
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This post was created in partnership with Philo As streaming audiences splinter and platforms consolidate, some players are making an ambitious bet: that the future of TV looks a little […]This post was created in partnership with Philo As streaming audiences splinter and platforms consolidate, some players are making an ambitious bet: that the future
The Future of TV Is Connected Read More »
This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes Lions fireside chat co-hosted with […]This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes
AI Is Changing How Consumers Discover Products Read More »
This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it did a decade ago. At […]This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it
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One of the biggest concerns people had when talk started about regulating AI was whether the government was going to require developers to get permission before releasing new models. This executive order takes a different approach. Instead of creating another layer of bureaucracy, it establishes a vOne of the biggest concerns people had when talk
AI Executive Order aims to balance security and innovation Read More »
This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’ Read More
As AI’s Novelty Fades, Cannes Lions’ Winners Point to What’s Next Read More »
Journal of Marketing, Volume 90, Issue 5, Page 187-204, September 2026. Following trends on social media has become increasingly popular. But what is the best way to do so? Should brands and other creators copy the trend as closely as possible, or should they put a more unique spin on it? To answer this question,
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