Ritz Crackers has long understood where it fits in the American cultural zeitgeist. When it hit store shelves in 1934, the round cracker with the scalloped edge cast itself as an […]Ritz Crackers has long understood where it fits in the American cultural zeitgeist. When it hit store shelves in 1934, the round cracker with the scalloped […]
Creatives React: Ritz’s Three Famous Faces are Too Sweet to be Salty Read More »
Six veteran ad industry creatives weigh in on the Yorgos Lanthimos-directed spot.Six veteran ad industry creatives weigh in on the Yorgos Lanthimos-directed spot. Read More
Creatives React: Grubhub’s Value-Conscious Message Muddled By Posh Setting Read More »
Anthropic takes a jab at OpenAI in its Super Bowl spot, asserting that ads don’t belong in AI chatbots.Anthropic takes a jab at OpenAI in its Super Bowl spot, asserting that ads don’t belong in AI chatbots. Read More
Creatives React: Anthropic’s Anti-Ad Stance Risks Aging Poorly Read More »
70% of Big Game ads are expected to bring out big talent.70% of Big Game ads are expected to bring out big talent. Read More
3 Reasons Why It’s Rare to See a Super Bowl Ad Without a Celebrity Read More »
Dunkin’s Super Bowl spot leans hard on ’90s nostalgia and star power, but its heavy-handed AI de-aging leaves the elaborate sitcom fantasy feeling more uncanny than comforting.Dunkin’s Super Bowl spot leans hard on ’90s nostalgia and star power, but its heavy-handed AI de-aging leaves the elaborate sitcom fantasy feeling more uncanny than comforting. Read More
Super Bowl Hot Take: Star Power Won’t Save Dunkin’ From AI Slop Read More »
Dunkin’s Super Bowl ad Good Will Dunkin’ imagines a never-aired ’90s sitcom pilot starring Ben Affleck and a cast of TV icons, using sitcom nostalgia and Boston flavor to celebrate the brand’s iced coffee origins.Dunkin’s Super Bowl ad Good Will Dunkin’ imagines a never-aired ’90s sitcom pilot starring Ben Affleck and a cast of TV
Dunkin’ Rewinds to the ’90s With Star-Studded Super Bowl Sitcom Read More »
The creative relies on a nonagenarian reprising a decades-old role—neither of which helps the brand shed its geriatric reputation.The creative relies on a nonagenarian reprising a decades-old role—neither of which helps the brand shed its geriatric reputation. Read More
Super Bowl Hot Take: Raisin Bran ‘Shats’ the Bed With Ancient Allusions Read More »
From singing toilets to sentient hair balls, brands are leaning into absurd humor to cut through a polarized moment—with mixed risk and rewardFrom singing toilets to sentient hair balls, brands are leaning into absurd humor to cut through a polarized moment—with mixed risk and reward Read More
Poop, Pee, and Pubes: Brands Can’t Stop Going to the Bathroom During the Super Bowl Read More »
Post Malone, are you okay?Post Malone, are you okay? Read More
Hot Take: Bud Light Goes Too Bro With Super Bowl 60 Ad Read More »
THE AD: In Fanatics Sportsbook’s Super Bowl LX spot, Kendall Jenner reveals that her vast wealth actually comes from wagers she’s placed on NBA games, having learned plenty about basketball […]THE AD: In Fanatics Sportsbook’s Super Bowl LX spot, Kendall Jenner reveals that her vast wealth actually comes from wagers she’s placed on NBA games,
Super Bowl Hot Take: Fanatics Sportsbook Made a Winning Bet on Kendall Jenner Read More »
