Major League Baseball is exploring new ways to show players’ off-field personalities.Major League Baseball is exploring new ways to show players’ off-field personalities. Read More
Hollywood Studios Hope for Movie Home Runs With MLB Tie-In Read More »
ChatGPT advertisers can now use LiveRamp’s Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store.ChatGPT advertisers can now use LiveRamp’s Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store. Read More
Can ChatGPT Ads Get People to Buy? OpenAI Partners With LiveRamp to Prove They Do Read More »
ABC World News Tonight saw declines in total viewers.ABC World News Tonight saw declines in total viewers. Read More
Week of June 1 Evening News Ratings: NBC News and CBS News Have All-Around Gains Read More »
New study from McCann unpacks a growing consumer trust crisisNew study from McCann unpacks a growing consumer trust crisis Read More
Over Two-Thirds of Consumers Will Ditch Brands They Don’t Trust Read More »
Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival. Read More
Havas Acquires Youth Culture Agency Archrival to Expand Play in North America Read More »
After CBS News fired the leadership and several correspondents of the flagship U.S. news program “60 Minutes,” I co-wrote an open letter to David Ellison, CEO of CBS’ parent company Paramount-Skydance, arguing that “the wholesale dismissal of editorial management, without a public pledge to maintain the values, standards, and traditions of this program, puts the
‘60 Minutes’ Veterans Come to the Program’s Defense Read More »
American Eagle bets on Lamine Yamal’s Gen Z appeal to score beyond the pitch.American Eagle bets on Lamine Yamal’s Gen Z appeal to score beyond the pitch. Read More
American Eagle Taps Lamine Yamal to Reach a New Generation of Fans at the World Cup Read More »
While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth Egan’s research suggests we’ve been […]While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth
Virtual Vanguard Recap: Rethinking Privacy: Consumer Trust and Data Consent Read More »
Storied search agency returns as a lean, AI-focused holdco solutionStoried search agency returns as a lean, AI-focused holdco solution Read More
Dentsu Revives 360i With Four-Person Team and Fixed-Fee Model Read More »
Anthropic launched Claude Design, a new AI native visual design tool powered by its flagship model, Claude Opus 4.7. The tool turns plain text prompts into polished websites, landing pages, pitch decks, product mockups, and marketing collateral. Within hours of the launch, Figma shares dropped arounAnthropic launched Claude Design, a new AI native visual design
Anthropic launches Claude Design Read More »
