Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Fox News Releases More of Donald Trump’s Super Bowl Interview

The second part of Fox News’ Super Bowl interview with President Donald Trump is set to air Monday at 6 p.m. ET on Special Report with Bret Baier. Previews of the interview aired throughout the day on Monday, with the first preview airing on Fox & Friends. The clip featured Trump insisting the land the…The […]

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Poppi Says Backlash Over Sending Vending Machines to Influencers Is a Big Misunderstanding

In 2023, a self-styled influencer in the U.K. sent an email asking for a free car in exchange for touting the brand to her 33,000 Instagram fans. She didn’t get the car. What she did get was a social media storm of fury over her having the gall to ask for such a big gift….In

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3 Brands Tied for First Place in ADWEEK’s Ultimate Super Bowl 59 Ad Ranker

For anyone wanting the final say on which Super Bowl 59 advertiser performed the best, look no further than ADWEEK’s Ultimate Super Bowl Ad Ranker. Here’s how it works: Hootsuite tracked the volume of mentions a Super Bowl advertiser received across the internet. EDO measured how effective a Super Bowl commercial was at generating online…For

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AI Takes the Spotlight During Super Bowl 59—and People Aren’t Mad About It

Amidst the cheers of the Eagles’ victory and Kendrick Lamar’s electrifying Grammy-winning diss track during halftime, a quieter but significant shift took place during Super Bowl 59. AI ads, once met with a deluge of skepticism, are now more accepted by consumers–reflecting a shift in how people perceive AI in their lives. Ads featuring or…Amidst

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The Super Bowl 59 Celebrity A to Z: Ad Cameos, Famous Fans, and Halftime Surprises

Every year, the Big Game draws in Big Names, and Super Bowl 59 was no exception. From the famous faces fronting the ads (including some double billers) to celebrity spectators and, of course, the pre-game and halftime performers, it was a star-studded night at the Caesars Superdome in New Orleans, LA. ADWEEK has rounded up…Every

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Wieden+Kennedy Leads the Ad Industry With Five Super Bowl 59 Ads

Super Bowl 59 was packed with significant numbers: 30-second spots selling for as much as $8 million, a 40-22 route by the Philadelphia Eagles, and a 13-minute dis-filled halftime show from Kendrick Lamar, to name just a few. And for ad industry mavens, here’s another standout figure: Wieden+Kennedy’s New York and Portland offices combined produced…Super

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McDonald’s Will Lean on Value Marketing to Boost Sales As Customers Spend Less

The numbers $130 billion+ — Per its end-of-year financial update McDonald’s global sales for 2024 hit over $130 billion. Revenues were up by over $1 billion year-on-year. -1.4% — Same-store sales in the U.S. were down 1.4% year over year in the fourth quarter of 2024, but they ticked up slightly, by 0.2%, for the…The

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How to Swap Your Super Bowl Ad Without Freaking Out

Whether it’s wildfires, incorrect statements about cheese consumption, or an Academy Award-winning director’s efforts that just happen to coincide with a North American trade dispute, there are myriad reasons for changing a Super Bowl ad. It’s executing that switch that can be tricky. Ahead of Super Bowl 59, The Verge noted that Google had to…Whether

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St. Louis Station Accused of Airing ‘False and Misleading’ Story After Adding Out-of-Context Soundbite

CBS affiliate KMOV has been accused of false and misleading coverage that “breaks the tenets of journalism” after it cut and pasted a story together out of context. Here’s how it all started: Last week, KMOV aired a story where it interviewed state auditor Scott Fitzpatrick on his preliminary investigation into how SLDC awarded COVID…CBS

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