Mauricio Eberle Morales

There was a time when most Super Bowl commercials didn’t feature a celebrity. No Serena Williams. No Payton Manning. No Martha Stewart. In 2010, only about one-third of Big Game spots included a well-known actor, athlete, or musician, according to television analytics firm iSpot.tv. This changed in 2018, when famous faces appeared in the majority…There […]

If the choice is to go big or go home at this year’s Super Bowl, you can bet that Sean Hannity and Bret Baier are gonna go big. The Fox News anchors came off the sidelines for the network’s Big Game promo, and TVNewser has your exclusive first look at the 15-second spot. Not for…If

Timothy Hollebeek shares his insights on the key cybersecurity trends shaping 2025, focusing on tTimothy Hollebeek shares his insights on the key cybersecurity trends shaping 2025, focusing on t Read More

Here’s one thing we can promise you about this year’s Puppy Bowl: You will believe a dog can fly. While James Gunn’s highly-anticipated Superman relaunch won’t soar into the lineup of Super Bowl movie trailers, the Warner Bros. Discovery-backed comic book blockbuster will be getting its paws all over the latest rumble between Team Ruff…Here’s

Brandy McGill has been named morning anchor at WLOX in Biloxi, Mississippi. McGill started her career at the ABC affiliate before joining WDAM in Hattiesburg. She returned to WLOX in June 2024. “I am beyond thrilled to share that I’ve been promoted to morning anchor at WLOX-TV and will be joining the Good Morning Mississippi…Brandy

AI startup Plot, which helps brands make sense of short-form video content proliferating across social media platforms, has raised $4.1 million in seed funding. Investors include Alexis Ohanian’s venture firm Seven Seven Six, XYZ Capital, and Sophia Omarosa from Trust Fund. The cash injection will go toward product development as Plot expands its AI-powered video…AI

Diana Haussling is the latest marketer to step into the CEO office, moving from her role as senior vp, general manager, consumer experience and growth, and CMO for North America at Colgate-Palmolive to lead Hello Products. Haussling confirmed the move on LinkedIn, saying she would now have “the privilege of leading an incredible team redefining…Diana

Havas is acquiring a commerce agency that bought some of the first ads for consumer electronics brands to run on Amazon. The French agency holding company has agreed to buy the commerce agency Channel Bakers in an effort to grow its retail media expertise. Financial terms of the deal were not disclosed. Channel Bakers is…Havas

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas. In this candid conversation, Steven shares his unique perspective on AI’s transformative impact on business and marketing, drawing from his extensive background in technology, marketing, and entrepreneurship. Steven explains…Welcome

The Grammys hit a sour note ratings-wise on Sunday, but the telecast’s pivot to fundraising brought in millions to victims of the California wildfires. CBS’ telecast of the 67th Grammys on Sunday reached an average of 15.4 million viewers, according to Nielsen Live Plus Same Day Ratings. (Paramount ended its monthlong contract dispute with Nielsen…The