Administración y gestión de empresas

Objective of the Study: This study aims to examine the key drivers of effective green new product development (GNPD) performance. Specifically, it explores the relationships between customer demand, competitive pressure, customer participation, and GNPD performance through the theoretical lens of the demand-based view. The study seeks to demonstrate how demand-based view influence green GNPD, with […]

Purpose – This study aims to investigate the interplay between AI-capabilities and AI oriented leadership in eliciting sustainable performance. Specifically, this study submits that AI capabilities influence frugal innovation which in turn promotes firm sustainable performance. Moreover, the said relationship is moderated by AI-oriented leadership. Design/methodology/approach – This study used survey method to collect data

Objective: this study consists the adoption an innovation management approach to improve the production process in a company located in the Industrial Pole of Manaus (IPM) using the ergonomics and conception methodology in the production environment. Methodology: This research was qualitative in the format of action research. Its adopted a model for innovation management based

Objective of the Study: To understand the variables influencing the adoption of ChatGPT for content creation by analyzing 227 user observations. Methodology/Approach: The study used a quantitative approach, employing the Random Forest algorithm to analyze demographic and usage variables. Data were collected via an online survey and processed to develop a predictive model. Originality/Relevance: This

Objective: The objective of this paper is to review the literature on the role of technological innovations in mobile communication systems in expanding connectivity in rural areas, with a focus on the challenges and solutions for implementing the Internet of Things (IoT) in the agricultural sector. Methodology/Approach: The bibliometric study carried out to identify trends