Digital transformation in content creation: An analysis of ChatGPT user profiles
Objective of the Study: To understand the variables influencing the adoption of ChatGPT for content creation by analyzing 227 user observations. Methodology/Approach: The study used a quantitative approach, employing the Random Forest algorithm to analyze demographic and usage variables. Data were collected via an online survey and processed to develop a predictive model. Originality/Relevance: This […]
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