With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display.With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display. Read More
Walmart Targets Small Businesses With Streaming Ad Marketplace Read More »
Google’s GeminiVeo and Nano Banana fix creator content.Google’s GeminiVeo and Nano Banana fix creator content. Read More
Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Safety Read More »
The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets. Read More
Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot Read More »
Los Ángeles será sede del Mundial 2026 y en 2028, de las Olimpiadas. Es así como esta ciudad continúa consolidándose como uno de los destinos más dinámicos a nivel internacional. Su oferta combina deporte, cultura e innovación de cara a los próximos años. En el marco de esta estrategia, Mariella Carmona, representante de Discover Los
Los Ángeles: Sede del Mundial 2026 y Olimpiadas 2028 Read More »
Este estudio analiza la incursión de los servicios estadounidenses de video bajo demanda por suscripción en la producción de telenovelas brasileñas. A través del examen de estrategias de producción, revelamos cómo estas plataformas se posicionan como los “salvadores” del formato. Sus intentos de “reinventar” la telenovela alimentan debates sobre su supuesto declive, pero a menudo
NBC News and CBS News finish the week with growth in the Adults 25-54 demo.NBC News and CBS News finish the week with growth in the Adults 25-54 demo. Read More
Week of April 13 Evening News Ratings: NBC and CBS Grow in Demo Read More »
NBC News’ Jenna Bush Hager recently interviewed four former U.S. presidents.NBC News’ Jenna Bush Hager recently interviewed four former U.S. presidents. Read More
Ticker: Cable Networks Offer Live Coverage of the WHCD Read More »
The Hoda Kotb and Savannah Guthrie reunion kept NBC News’ Today at No. 1.The Hoda Kotb and Savannah Guthrie reunion kept NBC News’ Today at No. 1. Read More
Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow Read More »
HP TV+ wants to capitalize on laptop-based viewing.HP TV+ wants to capitalize on laptop-based viewing. Read More
HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions Read More »
Fox News Sunday’s Shannon Bream and executive producer Jessica Loker share vision for 30th anniversary and beyond.Fox News Sunday’s Shannon Bream and executive producer Jessica Loker share vision for 30th anniversary and beyond. Read More
‘It Existed Before Fox News Channel’: Inside the 30th Anniversary of Fox News Sunday Read More »
