Ciencias de la comunicación

Challenging some marketing misconceptions about the challenges facing the wine industry.Challenging some marketing misconceptions about the challenges facing the wine industry. Read More

Brands are skipping the festival grounds and staging their own moments off-siteBrands are skipping the festival grounds and staging their own moments off-site Read More

While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like […]While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like

This post was created in partnership with Dash Social As the algorithm that permeates social media evolves to prioritize more personalized content and user engagement, foundational metrics like follower count […]This post was created in partnership with Dash Social As the algorithm that permeates social media evolves to prioritize more personalized content and user engagement,

The DSP dangles ChatGPT ad placement driven by prompt relevance and CPMs range from $15 to $60, with a $50,000 minimum spend required for the pilot.The DSP dangles ChatGPT ad placement driven by prompt relevance and CPMs range from $15 to $60, with a $50,000 minimum spend required for the pilot. Read More

This post was created in partnership with Brandwatch Marketing data exploded when traditional search engines took over the internet, providing brands with fresh insights into consumer interests and habits. But […]This post was created in partnership with Brandwatch Marketing data exploded when traditional search engines took over the internet, providing brands with fresh insights into

This post was created in partnership with Respondology AI is changing how brands interact on social media. Increasingly, the real action is happening in the comments—where conversations unfold, and brand […]This post was created in partnership with Respondology AI is changing how brands interact on social media. Increasingly, the real action is happening in the

This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates an unprecedented volume of signals, […]This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates

This post was created in partnership with Sprout Social Brands have more data than ever, but most of it remains untapped. What’s missing isn’t more data. It’s the signal that […]This post was created in partnership with Sprout Social Brands have more data than ever, but most of it remains untapped. What’s missing isn’t more

The Project Management Institute worked with Jellyfish to apply AI-driven insights to paid media planning, expanding its Performance Max search themes, driving higher sales and conversions.The Project Management Institute worked with Jellyfish to apply AI-driven insights to paid media planning, expanding its Performance Max search themes, driving higher sales and conversions. Read More