Ciencias de la comunicación

American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z

For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures.For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures. Read More

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FTC AI accuracy policy puts chatbot trust under review

The Federal Trade Commission is putting a sharper focus on how artificial intelligence systems are presented to consumers, how accurate those systems are expected to be, and whether companies are giving users a fair understanding of what they are actually getting. On July 1, the FTC said it is seThe Federal Trade Commission is putting

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