Ciencias de la comunicación

The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles. Read More

Este artículo analiza el fenómeno tradwife a través del caso de la influencer española RoRo en Instagram. Desde una perspectiva de comunicación y género, se aplica un análisis de contenido mixto a 153 publicaciones. Los resultados evidencian la reproducción de imaginarios tradicionales de feminidad y su articulación con contenidos publicitarios, especialmente en sectores vinculados al

As the portfolio is parceled up, a key revenue leader plots his exit.As the portfolio is parceled up, a key revenue leader plots his exit. Read More

Observers say agencies won’t want to share client and proprietary data with a competitorObservers say agencies won’t want to share client and proprietary data with a competitor Read More

Publicis Groupe’s $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.Publicis Groupe’s $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon. Read More

Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO, with Publicis’ Arthur Sadoun trailing as the next-highest earner at $9.4 million.Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO,

The 20-year-old YouTube creator, whose A24 film Backrooms premieres May 29, has created a new kind of rollout strategy.The 20-year-old YouTube creator, whose A24 film Backrooms premieres May 29, has created a new kind of rollout strategy. Read More

Cohen was most recently a senior broadcast producer for CNN’s Laura Coates Live.Cohen was most recently a senior broadcast producer for CNN’s Laura Coates Live. Read More

The integration scores news programs on reliability and bias, giving buyers a more granular way to activate against inventory.The integration scores news programs on reliability and bias, giving buyers a more granular way to activate against inventory. Read More

Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos on YouTube, browsing on Search, or querying the Gemini app. […]Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos on YouTube, browsing on Search,