Ciencias de la comunicación

NearLens is a practical response to a growing gap in how smart glasses affect everyday privacy. Most debates focus on the person wearing the glasses. People ask whether the footage is encrypted, how it is reviewed, and what happens in the cloud. Those questions matter. They also miss the bystander wNearLens is a practical response

New research from the ANA shows that the primary benefit of in-house agencies is shiftingNew research from the ANA shows that the primary benefit of in-house agencies is shifting Read More

Vaynerchuk will invest an undisclosed sum in affiliate marketing agency Paul StreetVaynerchuk will invest an undisclosed sum in affiliate marketing agency Paul Street Read More

Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront.Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront. Read More

It’s the creative agency’s first outpost outside of CanadaIt’s the creative agency’s first outpost outside of Canada Read More

The reliability of IP-based identity mapping is under increasing scrutiny.The reliability of IP-based identity mapping is under increasing scrutiny. Read More

El sector de la moda de lujo ha reinventado sus formas de comunicar. Frente a los modelos publicitarios tradicionales de las revistas especializadas, las marcas intentan atraer con fórmulas ingeniosas a unos consumidores que demandan una mayor participación. Para realizar un adecuado branded content, han desarrollado un formato que consigue abarcar los valores que la

En este artículo se analiza cómo los medios de comunicación integran infografías en los reportajes en vídeo 360º. Para ello, se presenta un análisis de caso de cuatro piezas: Fukushima, vidas contaminadas (El País), The Atomic Bombing of Hiroshima (The New York Times), History 360° – Hamburg (ZDF) y From Waste to Taste (Al Jazeera).