Ciencias de la comunicación

Tech hiring slumps as Software Developer job postings fall

A noticeable downshift is emerging in the technology labor market as software developer job postings cool from prior highs. Employers are recalibrating hiring plans, focusing their open roles on business critical initiatives and slowing requisitions tied to speculative growth. While demand for skillA noticeable downshift is emerging in the technology labor market as software developer

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IT spending rises as banks balance legacy and innovation

Financial institutions face rising IT budgets as they balance innovation, legacy and regulation, says Celent, a GlobalData company. Firms across banking, insurance, and capital markets are preparing for a year of measured technology investment, where the need to modernize core platforms meets the urFinancial institutions face rising IT budgets as they balance innovation, legacy and

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Audio Ads Are Coming to 6,000 More Dollar General Stores

Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated AI-powered measurement solution.Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the

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The Cockroach of Marketing Concepts Will Never Die

The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing. The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.  Read More

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ADWEEK Agencies Advantage: Publicis Groupe Takes a Major Shot to Grab Sports Spend

The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richerThe $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer Read More

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